Associate Editor These Hulu Live TV statistics pull together the latest official figures on subscribers, pricing, channels, Cloud DVR, add-ons, and revenue per paid subscriber. The numbers show a service that remains large and premium-priced, but relatively stable rather than fast-growing on the subscriber side. Hulu Live TV Statistics (Top Highlights) Reported Hulu Live TV subscriber checkpoints … Read more
YouTube TV has grown from a small live TV bundle launched in a handful of U.S. markets into one of the biggest internet-delivered pay TV services in the country. These YouTube TV statistics show how the platform scaled its price, channel lineup, market reach, and plan structure from launch through 2026. YouTube TV Statistics (Top … Read more
Smart TV usage keeps getting deeper, not just broader. The latest numbers show rising household ownership, more weekly streaming through built-in TV apps, stronger reliance on TV home screens for discovery, and continued movement toward ad-supported streaming. Key smart TV usage statistics U.S. smart TV household ownership Hub Entertainment Research data shows that smart TV … Read more
These creator economy statistics highlight the latest widely cited figures on market size, advertising spend, creator earnings, platform payouts, subscriptions, and creator business trends. Key creator economy statistics U.S. creator ad spend growth Label Bar Value 2021 $13.9B 2024 $29.5B 2025 $37B Max = $37B. Widths: 2021 37.57%, 2024 79.73%, 2025 100.00% … Read more
Influencer marketing continues to move from an experimental tactic to a core part of brand growth. Recent data points to a fast-growing market, strong consumer purchase influence, a clear shift toward nano and micro creators, and heavier investment in platforms and tools that help brands scale creator programs more efficiently. Key Influencer Marketing Statistics Influencer … Read more
Social media advertising keeps growing because audience scale is still massive, discovery behavior is increasingly multi-channel, and the biggest platforms continue to improve monetization even as CPM pressure shifts quarter to quarter. Key social media advertising statistics Largest social media advertising audiences Advertising reach remains concentrated at the top. YouTube leads the major platforms by … Read more
The freshest country-level figures come from Digital 2026 country reports published in late 2025, using October 2025 social media user identity estimates. At the global level, the world had 5.66 billion active social media user identities in October 2025, equal to 68.7% of the global population. These figures refer to identities rather than perfectly de-duplicated … Read more
Screen time is still one of the clearest ways to measure how digital life shapes everyday behavior. The most important thing to remember is that not all studies define screen time the same way. Global adult reports often measure time online or watching connected media, while youth reports frequently measure entertainment screen media and exclude … Read more
These media consumption statistics combine the latest widely cited global, U.S., and UK benchmarks so you can see how watching, listening, reading, and scrolling are shifting across platforms. The key pattern is not that one format has replaced everything else, but that media habits are fragmenting across streaming video, social platforms, podcasts, and mobile-first discovery. … Read more
Social media still takes a huge share of daily digital life. DataReportal’s Digital 2025 report says there are now 5.24 billion active social media user identities worldwide, and the typical internet user spends 2 hours and 21 minutes per day on social platforms. That is slightly below the 2 hours and 23 minutes reported in … Read more