What is Radio Advertising? Radio advertising is a form of marketing communication that utilizes audio messages broadcasted over radio stations to promote a product, service, or brand to a target audience. It is a traditional form of advertising that has been around for decades and continues to be a popular choice for businesses looking to … Read more
What is Retro Branding? Retro branding is a marketing strategy that involves reviving or reimagining elements from the past to create a sense of nostalgia and appeal to consumers’ emotions. This can include using vintage logos, packaging, slogans, and overall design aesthetics from a previous era to evoke feelings of familiarity and comfort. How does … Read more
What is Pre-Roll Advertising? Pre-roll advertising is a form of online video advertising that plays before the content the user has selected to watch. These ads typically range from 15 to 30 seconds in length and are commonly found on platforms like YouTube, Hulu, and other streaming services. Pre-roll ads are a popular choice for … Read more
What is Native Advertising? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Essentially, native advertising is designed to blend in seamlessly with the content surrounding it, making it less disruptive and more engaging for the audience. … Read more
What is Viral Marketing? Viral marketing is a marketing strategy that relies on individuals sharing a marketing message with others in their social network, resulting in exponential growth in the message’s visibility and impact. The term “viral” refers to the rapid spread of the message, much like a virus spreading from person to person. Viral … Read more
What is Click-Through Rate (CTR)? Click-Through Rate (CTR) is a metric used in online advertising to measure the percentage of users who click on a specific link, advertisement, or call-to-action out of the total number of users who view the page. In simpler terms, CTR is a way to measure how successful an ad or … Read more
What is Sales Promotion? Sales promotion is a marketing strategy that aims to stimulate consumer purchasing and increase sales of a product or service. It involves offering incentives or discounts to consumers to encourage them to make a purchase. Sales promotion can take many forms, including coupons, discounts, contests, samples, and loyalty programs. The goal … Read more
What is Network Marketing? Network Marketing, also known as multi-level marketing (MLM) or direct selling, is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions on their sales as well as on the sales made by the distributors they recruit into the network. … Read more
What is Brand Extension? Brand extension is a marketing strategy in which a company uses its existing brand name to introduce a new product or service in a different category. This strategy allows companies to leverage the equity and goodwill associated with their established brand to enter new markets and reach new customers. By extending … Read more
What is Conversational Marketing? Conversational Marketing is a marketing strategy that focuses on engaging with customers in real-time conversations to create personalized and authentic interactions. It involves using various communication channels such as chatbots, messaging apps, and live chat to engage with customers and provide them with immediate responses to their queries. The goal of … Read more