What are Loyalty Programs? Loyalty programs are marketing strategies designed to encourage customers to continue shopping at or using the services of a business. These programs reward customers for their repeat business by offering incentives such as discounts, free merchandise, or exclusive access to special events. The goal of loyalty programs is to build a … Read more
What is Webinar Marketing? Webinar marketing is a form of online marketing that involves hosting live, interactive presentations or workshops over the internet. These webinars can be used to educate, inform, or promote products and services to a targeted audience. Webinar marketing allows businesses to connect with their audience in a more personal and engaging … Read more
What is Newsjacking? Newsjacking is a marketing technique that involves capitalizing on current events or news stories to promote a brand, product, or service. The term was coined by marketing strategist David Meerman Scott in his book “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.” Essentially, … Read more
What is Behavioral Targeting? Behavioral targeting is a marketing strategy that involves collecting data on an individual’s online behavior, such as their browsing history, search queries, and interactions with websites and ads, in order to deliver personalized advertisements. By analyzing a user’s behavior, advertisers can tailor their marketing messages to specific interests and preferences, increasing … Read more
What is Pay-Per-Click (PPC)? Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC, … Read more
What is Contextual Advertising? Contextual advertising is a form of online advertising that targets users based on the content they are currently viewing. This type of advertising aims to deliver relevant ads to users who are more likely to be interested in the products or services being promoted. By analyzing the context of a webpage, … Read more
What are Push Notifications? Push notifications are messages that are sent from mobile applications or websites to users’ devices in real-time. These notifications appear on the user’s screen even when they are not actively using the app or website. They are a powerful tool for engaging with users and keeping them informed about important updates, … Read more
Supply-Side Platform (SSP) Glossary What is a Supply-Side Platform (SSP)? A Supply-Side Platform (SSP) is a technology platform used by publishers to manage and optimize the sale of their digital advertising inventory. It allows publishers to connect with multiple demand sources, such as ad networks, ad exchanges, and demand-side platforms (DSPs), to maximize their revenue … Read more
What is Experiential Marketing? Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on engaging consumers through experiences that create emotional connections with a brand. This type of marketing goes beyond traditional advertising methods by immersing consumers in memorable and interactive experiences that leave a lasting impression. Experiential marketing … Read more
What is Contextual Relevance? Contextual relevance refers to the alignment between the content of an advertisement and the context in which it is displayed. In other words, it is the practice of delivering ads that are directly related to the content or topic of the webpage or app where they appear. This ensures that the … Read more