What are Interstitial Ads? Interstitial ads are full-screen advertisements that appear between two content pages or during transitions within an app or website. These ads typically cover the entire screen, forcing users to interact with them before they can continue to their desired content. Interstitial ads are commonly used in mobile apps and websites to … Read more
What is Archetypal Branding? Archetypal branding is a marketing strategy that involves creating a brand identity based on universal archetypes that resonate with consumers on a deep, emotional level. Archetypes are recurring symbols, themes, and patterns found in myths, stories, and cultures around the world. By tapping into these archetypes, brands can create a powerful … Read more
What is Cost Per Lead (CPL)? Cost Per Lead (CPL) is a marketing metric used to measure the cost incurred by a business for generating a potential customer lead. In simple terms, it is the amount of money a company pays for each lead acquired through their marketing efforts. CPL is an essential metric for … Read more
What is Corporate Reputation? Corporate reputation refers to the overall perception of a company by its stakeholders, including customers, employees, investors, and the general public. It is influenced by a variety of factors, such as the company’s products and services, its behavior towards employees and the community, its financial performance, and its overall business practices. … Read more
What is Machine Learning in Marketing? Machine learning in marketing refers to the use of artificial intelligence (AI) algorithms and statistical models to analyze and interpret data in order to make predictions and decisions without explicit programming. In the context of marketing, machine learning algorithms can be used to analyze customer behavior, predict future trends, … Read more
What is Direct Mail Advertising? Direct mail advertising is a marketing strategy in which businesses send promotional materials, such as postcards, flyers, catalogs, or letters, directly to potential customers through the mail. This form of advertising allows businesses to target specific demographics or geographic areas with personalized messages to promote their products or services. How … Read more
What is a Conversion Funnel? A conversion funnel is a marketing term that refers to the journey a potential customer takes from being aware of a product or service to making a purchase. It is called a “funnel” because, like a funnel, it starts with a wide opening at the top where many potential customers … Read more
What are skippable video ads? Skippable video ads are a type of online video advertisement that allows viewers to skip the ad after a certain amount of time, typically after five seconds. These ads are commonly seen on platforms like YouTube, where users have the option to skip the ad and continue watching their desired … Read more
What is Television Advertising? Television advertising is a form of marketing in which advertisers pay for airtime on television networks to promote their products or services. This type of advertising typically involves creating a commercial or advertisement that is broadcast to a wide audience. Television advertising has been a popular marketing strategy for decades due … Read more
What is Product Placement? Product placement is a form of advertising where branded products or services are featured within a piece of media content, such as movies, television shows, music videos, video games, or social media influencers’ posts. Instead of traditional commercials or ads, product placement integrates products seamlessly into the storyline or content, making … Read more