What is Viral Marketing? Viral marketing is a marketing strategy that relies on individuals sharing a marketing message with others in their social network, resulting in exponential growth in the message’s visibility and impact. The term “viral” refers to the rapid spread of the message, much like a virus spreading from person to person. Viral … Read more
What is Click-Through Rate (CTR)? Click-Through Rate (CTR) is a metric used in online advertising to measure the percentage of users who click on a specific link, advertisement, or call-to-action out of the total number of users who view the page. In simpler terms, CTR is a way to measure how successful an ad or … Read more
What is Sales Promotion? Sales promotion is a marketing strategy that aims to stimulate consumer purchasing and increase sales of a product or service. It involves offering incentives or discounts to consumers to encourage them to make a purchase. Sales promotion can take many forms, including coupons, discounts, contests, samples, and loyalty programs. The goal … Read more
What is Network Marketing? Network Marketing, also known as multi-level marketing (MLM) or direct selling, is a business model where individuals sell products or services directly to consumers through a network of distributors. These distributors earn commissions on their sales as well as on the sales made by the distributors they recruit into the network. … Read more
What is Brand Extension? Brand extension is a marketing strategy in which a company uses its existing brand name to introduce a new product or service in a different category. This strategy allows companies to leverage the equity and goodwill associated with their established brand to enter new markets and reach new customers. By extending … Read more
What is Conversational Marketing? Conversational Marketing is a marketing strategy that focuses on engaging with customers in real-time conversations to create personalized and authentic interactions. It involves using various communication channels such as chatbots, messaging apps, and live chat to engage with customers and provide them with immediate responses to their queries. The goal of … Read more
What is Brand Equity? Brand equity refers to the value that a brand holds in the eyes of consumers. It is the perception and reputation that a brand has built over time through its products, services, marketing efforts, and customer interactions. Brand equity is a crucial aspect of a company’s success as it can influence … Read more
What is Corporate Identity? Corporate identity refers to the visual and conceptual representation of a company’s values, mission, and personality. It encompasses the company’s logo, colors, typography, imagery, and messaging that collectively create a unique and recognizable brand image. Corporate identity is crucial for establishing a company’s reputation, building trust with customers, and differentiating itself … Read more
What is Dynamic Advertising? Dynamic advertising refers to the practice of delivering personalized and targeted advertisements to consumers based on various data points such as demographics, behavior, location, and interests. This type of advertising allows for real-time customization of ad content to make it more relevant and engaging for the viewer. Dynamic advertising can be … Read more
What is Multi-Level Marketing (MLM)? Multi-Level Marketing (MLM) is a business model where individuals earn money not only through their own sales efforts but also through the sales efforts of the people they recruit into the program. It is also known as network marketing or direct selling. In MLM, participants typically sell products or services … Read more