What is Contextual Advertising? Contextual advertising is a form of online advertising that targets users based on the content they are currently viewing. This type of advertising aims to deliver relevant ads to users who are more likely to be interested in the products or services being promoted. By analyzing the context of a webpage, … Read more
What are Push Notifications? Push notifications are messages that are sent from mobile applications or websites to users’ devices in real-time. These notifications appear on the user’s screen even when they are not actively using the app or website. They are a powerful tool for engaging with users and keeping them informed about important updates, … Read more
Supply-Side Platform (SSP) Glossary What is a Supply-Side Platform (SSP)? A Supply-Side Platform (SSP) is a technology platform used by publishers to manage and optimize the sale of their digital advertising inventory. It allows publishers to connect with multiple demand sources, such as ad networks, ad exchanges, and demand-side platforms (DSPs), to maximize their revenue … Read more
What is Experiential Marketing? Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on engaging consumers through experiences that create emotional connections with a brand. This type of marketing goes beyond traditional advertising methods by immersing consumers in memorable and interactive experiences that leave a lasting impression. Experiential marketing … Read more
What is Contextual Relevance? Contextual relevance refers to the alignment between the content of an advertisement and the context in which it is displayed. In other words, it is the practice of delivering ads that are directly related to the content or topic of the webpage or app where they appear. This ensures that the … Read more
What is Corporate Sponsorship? Corporate sponsorship is a form of marketing in which a corporation pays for all or part of the costs associated with an event, program, or project in exchange for recognition. This recognition can come in the form of branding, advertising, or other promotional opportunities. Corporate sponsorship is a strategic partnership between … Read more
What is Discounting? Discounting refers to the practice of reducing the price of a product or service in order to stimulate sales. This can be done through various means such as offering discounts, coupons, promotions, or sales events. The goal of discounting is to attract customers, increase sales volume, and ultimately generate more revenue for … Read more
What is Branded Entertainment? Branded entertainment is a marketing strategy that involves creating content that is specifically designed to promote a brand while also providing entertainment value to the audience. This type of marketing typically involves integrating a brand or product into a piece of content, such as a TV show, movie, video game, or … Read more
What is Paid Reach? Paid reach refers to the number of people who have been exposed to a paid advertisement or promotional content on a specific platform. This metric is used to measure the effectiveness of paid advertising campaigns in reaching a target audience. Paid reach can be calculated on various platforms such as social … Read more
What is Search Engine Marketing (SEM)? Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various tactics, including pay-per-click (PPC) advertising, search engine optimization (SEO), and other forms of online marketing to drive traffic to a … Read more