Telemarketing – Definition & Detailed Explanation – Advertising and Monetization Glossary Terms

What is Telemarketing? Telemarketing is a form of direct marketing where sales representatives contact potential customers by phone to promote products or services. It involves making unsolicited calls to individuals or businesses with the aim of generating leads, making sales, or gathering market research data. Telemarketing can be conducted in-house by a company’s own sales … Read more

FinTech – Definition & Detailed Explanation – Digital Media Technology Glossary Terms

What is FinTech? FinTech, short for Financial Technology, refers to the use of technology to improve and automate financial services. It encompasses a wide range of applications, from mobile banking and peer-to-peer lending to blockchain and cryptocurrencies. FinTech companies are disrupting traditional financial institutions by offering innovative solutions that are often more convenient, efficient, and … Read more

Non-Linear Editing – Definition & Detailed Explanation – Content Creation Glossary Terms

What is Non-Linear Editing? Non-linear editing (NLE) is a method of editing digital video or audio files in which the source material can be accessed randomly, rather than sequentially as in traditional linear editing. This means that editors can manipulate and rearrange clips, scenes, and audio tracks in any order without affecting the original source … Read more

Engagement Rate – Definition & Detailed Explanation – Advertising and Monetization Glossary Terms

What is Engagement Rate? Engagement rate is a metric used to measure the level of interaction that an audience has with a piece of content. It is commonly used in digital marketing and advertising to gauge how well a particular campaign or piece of content is resonating with the target audience. Engagement rate can encompass … Read more

Editorial Independence – Definition & Detailed Explanation – Media Law and Ethics Glossary Terms

What is Editorial Independence? Editorial independence refers to the freedom of journalists and news organizations to make decisions about what to cover, how to cover it, and what to publish without interference from outside influences such as advertisers, government officials, or corporate owners. It is a fundamental principle of journalism that ensures the integrity and … Read more

Moral Rights of Creators – Definition & Detailed Explanation – Media Law and Ethics Glossary Terms

I. What are Moral Rights of Creators? Moral rights are a set of rights that are distinct from copyright and are granted to creators of original works. These rights are based on the idea that creators have a personal and emotional connection to their work, and should therefore have the right to control how their … Read more

Shoppable Post – Definition & Detailed Explanation – Social Media Glossary Terms

What is a shoppable post? A shoppable post is a type of social media post that allows users to purchase products directly from the post itself. These posts typically feature tagged products that users can click on to view more information or make a purchase. Shoppable posts are a popular e-commerce tool that allows businesses … Read more

AR Gaming Experiences – Definition & Detailed Explanation – Media Formats Glossary Terms

What is AR Gaming? AR gaming, or augmented reality gaming, is a type of video game that combines the real world with virtual elements. Unlike virtual reality (VR) gaming, which immerses players in a completely virtual environment, AR gaming overlays digital content onto the real world using a device’s camera and sensors. This allows players … Read more