Vox Pop – Definition & Detailed Explanation – Journalism Glossary Terms

What is a Vox Pop?

A Vox Pop, short for the Latin phrase “vox populi” which means “voice of the people,” is a term used in journalism to refer to a short interview with members of the public to gather their opinions on a particular topic or issue. These interviews are typically conducted on the street or in public places, and aim to capture a snapshot of public sentiment on a given subject.

How are Vox Pops used in journalism?

Vox Pops are commonly used in journalism to add a human element to news stories and provide a range of perspectives on a topic. They are often included in news reports to give viewers or readers a sense of how the general public feels about an issue, and to provide a counterpoint to the views of experts or officials.

What are the benefits of including Vox Pops in news stories?

Including Vox Pops in news stories can make the reporting more engaging and relatable to the audience. By hearing directly from ordinary people, viewers or readers can better understand how an issue is affecting real individuals in their community. Vox Pops also help to democratize the news by giving a platform to a diverse range of voices and opinions.

Who is typically interviewed for a Vox Pop?

Vox Pops can feature a wide range of interviewees, from passersby on the street to experts in a particular field. Journalists may choose to interview people from different demographics, backgrounds, and viewpoints to ensure a diverse range of opinions is represented. The goal is to capture a cross-section of public opinion on the topic at hand.

How are Vox Pops conducted?

Vox Pops are typically conducted by journalists or reporters who approach individuals in public places and ask them a series of questions related to a current news story or issue. The interviews are usually brief, lasting only a few minutes, and the responses are edited down to concise soundbites for use in news reports. In some cases, Vox Pops may also be conducted over the phone or online.

What are some examples of effective Vox Pops in journalism?

One example of an effective Vox Pop in journalism is when reporters interview voters outside polling stations on election day to get a sense of how people are feeling about the candidates and issues. Another example is when journalists interview commuters at a train station about a recent fare increase to gauge public opinion on the decision. These types of Vox Pops provide valuable insights into how the public is reacting to important events and decisions.