What is a lede in journalism?
In journalism, a lede (pronounced “leed”) is the opening paragraph or sentence of a news article that is designed to grab the reader’s attention and provide a concise summary of the main points of the story. The lede is crucial in setting the tone for the rest of the article and enticing the reader to continue reading.
How is a lede different from a headline?
While a headline is a brief, attention-grabbing phrase that appears at the top of an article or news story, the lede serves as the introduction to the article itself. The lede provides more context and information than the headline, giving readers a preview of what to expect from the rest of the story.
What are the key elements of a strong lede?
A strong lede typically includes the five Ws and one H: who, what, when, where, why, and how. It should answer the most important questions that a reader might have about the story, while also being engaging and compelling. A good lede is concise, clear, and to the point, setting the stage for the rest of the article.
How should a journalist approach writing a lede?
When writing a lede, journalists should consider the most newsworthy and interesting aspects of the story. They should aim to grab the reader’s attention right away and provide a hook that draws them in. Journalists should also be mindful of the tone and style of the publication they are writing for, tailoring the lede to fit the overall voice of the publication.
What are some common mistakes to avoid when writing a lede?
Some common mistakes to avoid when writing a lede include being too vague or generic, failing to provide enough context or background information, and burying the most important details of the story. Journalists should also steer clear of using cliches or jargon that may confuse or alienate readers. It’s important to strike a balance between being informative and engaging without overwhelming the reader with too much information.
How can a lede effectively draw readers into a story?
A lede can effectively draw readers into a story by piquing their curiosity, creating a sense of urgency or excitement, or tapping into their emotions. By using vivid language, strong imagery, and compelling storytelling techniques, journalists can make the lede more engaging and memorable. A well-crafted lede can make readers want to know more and keep them reading until the end of the article.